This is actually an important key to your business and sometimes its success. I will explain why through-out this article.
Firstly when choosing a domain name you can use letters, numbers or hyphens however you can’t use hyphens at the beginning nor the end of your URL. You can use up to 67 characters.
Choosing a smaller domain name will help your website be more easily remembered for repeat vistors (who don’t bookmark your website but wish to return). Problem is most of the smaller domain names are taken these days.
Choosing a name that is relevant and rich in keywords for your product or service will enhance your chances of being found in the search engines. From my knowledge using hyphens can actually give you a better position for example, if you are selling horse shoes you might choose a domain name that looks like this: www.horse-shoes.com
Some of my websites are found by someone typing this as a keyword www.horse (example only) and that’s all they type. If you type that into google you’ll see that all domain names that start with www.horse are brought up first!
You may also want to consider buying the domain names such as if you wanted www.horse-shoes.com also buy www.horse-shoes.org and .biz and .us… This can help ensure that someone doesn’t take any business from you simply by buying your name and replacing the .org .net .us .biz etc.
If you have an already establish a company name and already well known then you would want to obviously choose that as your domain name.
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