As the internet gets more visual, your customers are starting to expect that the newsletters you send out are at least as visual. Whilst you could do this by creating a PDF version of your newsletter and sending the resultant file out to your subscribers, that's probably overkill. What you need is a simple way of creating HTML email newsletters.
When the internet first started, if you'd wanted to create an HTML email newsletter you'd probably have been laughed at. Email programs were only designed to handle text messages and access to the internet was slow, so the extra time needed to download an HTML email newsletter (even if you'd taken the trouble to design one) would have been an unacceptable overhead for most of your customers.
Nowadays, almost all email programs happily display HTML emails. Which means that creating HTML email newsletters is fast becoming essential.
What you need is a quick way to create your email newsletter using the familiar HTML formatting but without having to hand code all that awkward HTML.
Most modern email newsletter services now include an HTML editor that is as easy to use as your word processor. You simply type in your text and most of the time it's formatted for you.
If you want to create headlines in your HTML email newsletters, all you need to do is highlight the text and select the font size. You can play around with the font color and special effects, such as bold or underlined text.
It's also easy to add in web links when you are creating your HTML email newsletters. Once again, there's a menu option. Usually it's an image of an anchor that looks very similar to the one in your regular word processor. Clicking it will bring up all the usual options such as where the link should go to.
Nowadays, there really is no excuse. You can start creating HTML email newsletters quickly and easily. Almost as quickly as you can type them normally!
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