Logo Design Facts By: Vukan Karadzic     What makes one logo better than another? Simplicity. A good logo works in the simplest form. It is a memorable representation of your brand and inspires confidence in your customers. It should be fresh and original -- without visual cliches or amateur effects. A logo is well-designed when it looks as good on a business card as it does on a web page or a billboard. To be functional, a good logo must reduce well to simple black & white or grayscale for use on faxes or in newspaper ads. The best logos are elegantly simple. Why do you need a logo? In a way, a logo is a visual shortcut to who you are. Your logo will establish your corporate identity and credibility. It builds loyalty among your clients and employees. You invest in your brand image every time your logo is displayed on a Web page, on a sign, or in an advertisement. A professionally designed logo enables you to be immediately recognizable and must be unique, memorable and simple. Such a logo will become one of your most valuable corporate assets over time. How does your current logo stack up? Run down our logo quick test -> http://www.elogodesign.com/logo-design-test/logo-test.php About The Author Vukan Karadzic is the main designer at E Logo Design - http://www.elogodesign.com. Article Source: zeronese.net article directory. Article Word Count Appx. : 215 Article Category: Articles » Web-Design » Logo-Design See all articles by Vukan Karadzic Note: Copying of article contents in whole is permitted provided that article body and article author by-lines are kept intact and unchanged. Hyperlinks and/or URLs including article source link provided by authors and/or zeronese must remain active at all times.       The views and opinions of authors expressed on Zeronese Article Directory web sites do not necessarily state or reflect those of the Zeronese.net .