Is your website doomed before it even gets off the ground?

A badly-designed website can turn off potential customers

before they even think about buying your product. Here are

some website design mistakes that you should avoid.

1. Don't load your web site with a lot of high tech clutter.

As a rule, avoid using fancy animation or script code unless

it is absolutely necessary.. Those things only serve to

distract from your sales message.

2. A website that loads slowly is just about the most annoying

thing on the Internet. Don't use large graphics or anything

else that dramatically increases your site's load time.

3. Don't make the mistake that everyone will totally understand

your web site message. Use descriptive words and examples to

get your point across.

4. Don't write your strongest point or benefit only once. You

should repeat it at least 3 times because some people may miss

it.

5. Don't push all your words together on your web site. People

like to skim; use plenty of headings and sub headings.

6. Stay focused. Don't use site content your target audience

isn't interested in. If people are coming to your site to find

info about fishing, then don't include soccer content.

7. Keep a unified theme. Don't use 50 different content formats

all over your web site. Use the same fonts, text sizes, text

colors, etc.

8. Stick to the basics. Don't use words your web site visitors

might not understand. People are not going to stop and look in

a dictionary, they will just go to another site.

9. Don't let your selling words and phrases go unnoticed.

Highlight important words and phrases with color, bolding,

italics, underlining, etc.

10. Don't forget to use words that create emotion. All people

have emotions, people will have more interest when they are

emotionally attached.

11. Don't use unnecessary words or phrases on your site. You

only have so much time to get your visitor's attention and

interest; so make ever word count.

12. Stay organized by avoiding the ""cluttered"" look. I see

plenty of websites that have banners and graphics strewn all

over the place with no rhyme or reason. These sites look awful

and , needless to say, I click away from them as quickly as

possible.

Ronald Gibson


graphic design seattle - seattle graphic design


email: andy_jones1@yahoo.com

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