When businesses look for productive domain names, they try to find something that reflects accurately what they do, or simply try to use their company name. However, many other companies with similar names have possibly purchased that domain name and just keep it unavailable for other businesses, or they serve as a secondary domain that links to their primary website. This can make choosing a name complex and frustrating, but there are some things you can do to ease the process of finding productive domain names.

Productive domain names are sometimes very different from the company name simply because the name of the business doesn’t really describe it very well. For instance, a gift shop called Toad and Marie doesn’t tell you anything. So you might have to add other words. In this instance, ToadAndMarieGifts is a fine domain name, and you can even choose secondary domain names like ToadAndMarieFineGifts, TandMGifts, etc.

You might also consider using the search term your customers will use when looking for products like yours. For example, they may be searching for “discount fine gifts.” If you are convinced your customers will be typing in just that phrase and it’s available as a domain name, by all means try it--then use ToadAndMarie.com or something like it for secondary domains. If .com is taken, try the same name using .net, .org, .biz, etc.

And don’t forget the power of the metatag. Even if you don’t get the productive domain name you want, all is not lost. You can use the metatag that is embedded in the code--simply put in your keywords--discount fine gifts--and you will rise in the rankings.

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