When choosing a domain name, it is tempting to choose a name based on convenience or to accept a suggestion from the domain provider. Which approach is right?

Maybe neither proposal is entirely appropriate.

The more pristine your domain name the easier it will be for potential customers to find you. If, for instance, your business were named Ed's Grommet Shop, you would likely do best to acquire a domain that is very simply named www.edsgrommetshop.com . The use of hyphens or underscores is confusing for visitors.

Some netrepreneurs will also try to find a domain name that accentuates a 'cute' factor. They might look at a name like www.grommetsrus.com or www.yeswehavegrommetstoday.com. The result is a cute name that is easily forgotten.

You might even try abbreviating the name such as www.edgromshp.com Invariably your abbreviation will be different than the way others might shorten it. In the end your potential customers remain confused.

If you are still working on the development of your online business it might make sense to investigate several business names and discover which names might be available as a domain name.

By simultaneous branding your business name with your domain name you will find it much easier for clients and potential customers to locate your site.

It is possible to choose a name other than your business name, but you may have to work extensively to market the new domain name. Some existing businesses have used their toll-free number as a means of identifying their online presence. There is a well-known flower distributor that lists their online presence with their 800 number and work hard to brand that domain name along with the toll free number for contact. In essence they kill two marketing birds with one domain name – website and personal contact.

Some businesses may also make the mistake of selecting a free online hosting site with a domain name that has little to do with you or your business. The belief is that this no-cost solution is a help to the development of your online company. Most of these sub-domains are largely ignored by online users and may not rank well in search engines.

If you haven't had the opportunity to launch your ecommerce site yet, take some time to research not only your business, but a name that can be easy for customers to remember if for no other reason than it is your actual business name.

Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. HighPowerSites is the easiest do-it-yourself website builder on the web. No programming or design skill required. Get your own website online in just 5 minutes with HighPowerSites.com at: http://www.highpowersites.com

Good Domain Names Make Your Dreams Memorable

Choosing a domain name for your web site is a major step for any individual or organization. You need domain names that are sticky, short, meaningful, easy to remember and at the roll of your tongue!

Choosing a good domain name isn't always so simple.

So you need a domain name for your brand new internet business. You may even have some cool ideas for a new domain name combination that will really impress your friends. Question is, is your new domain name going to help your business or hurt it?

What Goes Into Picking A Domain Name?

If you are in the market for a domain name you should not have any problems at all finding what you need. Of course, you may have a great idea in mind just to find out that it is already taken, but most of the time you will be able to find an alternate na

Getting The Right Domain Name

Once you are comfortable with working online, you should buy a domain name for your site or sites. Domain name registration, if you do it right, is one of the key components of having your site rate high in the search engines.

Seven Tips on How to Select a Domain Name

Instinct or random selection is not how one selects a domain name. It is to be done with great thought and purpose. There exists a philosophy to it.