Your domain name is virtually your online identity. This is how online users know you. So your domain name must be unique and keyword rich. Choosing your domain name is one of the crucial steps in starting your online business. These steps will make it easier for you to choose your domain name:

1. Ideally, your domain name must be short but concise. Combination of 2-3 words is the best way to go since online users generally remember short domain names.

2. Optimize your domain name with the most relevant keywords that define your products and services so search engines can easily find you.

3. Use your product name. If you are selling laptop or PC, it is better to include these on your domain name. It will make your domain name easy to remember.

4. Avoid double letters on your domain name as they create confusion to online users. Avoid using words that have the same last and first letters. For example; Carl Laundry.

5. Choose domain name that has .com instead of .net, .sg, .US. Online users are very used to using .com when they are searching for web pages. Using other extension can kill your traffic.

6. Create alternate web sites to get more domain names. If you are selling pre-owned laptop, you can register a domain name qualitylaptop.com. To make sure that your competitors will not use your site's popularity, register qualitylaptop.net, qualitylaptop.biz, etc.

7. Use your full name. If you are popular in your field, you can use your full name as your domain name. Oprah.com, britneryspears.com, parishilton.com, etc. surely makes traffic because they are easy to remember.

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