The use of multiple domains is something that many online businesses are happily participating in. You may wonder why someone would go to the added expense of purchasing additional domain names they may not even use.

From a marketing standpoint there are three solid reasons why ‘the more - the merrier’ is a concept that may make sense when it comes to the acquisition of domain names.

1. Misspellings and Confused Destinations

If the title of your domain contains words that are often misspelled by others it may make sense to purchase the domains that contain those misspellings. The reason this makes sense is that if a visitor tries to log on from memory and misspells your name ‘correctly’ they can still be directed to your primary website.

This may sound strange, but if even a small percentage of those challenged at spelling ultimately make a purchase it is marketing money well spent.

2. Eliminate the Copycats

Even if your domain ends in .com it may make sense to purchase the same domain in .net and other domain extensions. All these extra domains can be redirected to your primary website.

This approach provides two separate benefits.

a) Visitors can access your site even if they have forgotten what domain extension you have.

b) If the site becomes popular, you may not have as many copycats who try to find a website name that is similar to yours. They may also look for the exact same name under a separate domain extension. You may also wish to have your site name trademarked to minimize the possibilities for a copycat website to develop.

3. Resell Domain Names

Some online marketers have selected names that have to do with their product or services that may be general in theme. A motivated site developer may be willing to pay a significant price to acquire the domain name. Many marketers will check trends and acquire short domain names associated with the trend for the purpose of reselling at a higher price.

The growth of the Internet has made a good website name a commodity that has value. When you select your ecommerce domain name chose carefully and keep it as short as possible. If you can find a one word name for your website you may have a positive domain name. The use of the business name is a highly valued consideration, although if there are multiple words in the business name title (i.e. Ted’s Taxidermy, Bait, Convenience and Taco Stand) you might find the primary purpose of the business and find a domain name that connects with site visitors.

Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. HighPowerSites is the easiest do-it-yourself website builder on the web. No programming or design skill required. Get your own website online in just 5 minutes with HighPowerSites.com at: http://www.highpowersites.com

The Mechanics of a Domain Name

Human beings like to “name” things, babies, horses, homes, places, nations, continents, businesses, learning institutions, vehicles, and now web sites. As far as the internet is concerned a domain name is the core identity of a website.

How To Choose a Domain Name Part III

You should also think laterally here. The TDL ‘.us’ was put to excellent use by the social bookmarking site del.icio.us, which is now known the world over as simply ‘delicious’. That was genius and you can do the same if necessary.

Quick Tips on Choosing a Domain Name

Choosing a new domain name is a very simple task for most experienced internet network marketers but it can be a challenge for someone just starting out in business. Here are a few quick tips that will help to make the process a bit easier.

The Winning Formula To Choosing The Perfect Domain Name

Many people comment that good domain names (especially .com ones) are hard to find these days. While that is getting truer by the day, it is still possible to come up with a good domain name. All it takes is to use a simple formula and you can’t go wrong.

Secrets of Having a Good Domain Name

All right, so you are creating your own website and you need to pick a domain name. How to you pick a good domain name? Does it even matter what your domain name is? Will you choose a .com, .net, .org, .biz? Which one best suits you and your business?