When you go for shopping you have a certain thing in mind that you want to buy. It is not only the thing you want to buy that brings you to a particular store but also the care from the staff of the store. The main contributor of customer experience is the conduct of the staff and the buying process. If you get a good attitude from the staff you will go to the store again otherwise you will choose another store for shopping. The same thing happens when you are designing an ecommerce website. It is the duty of the webmaster to design such an ecommerce website that customers keep coming back for more and more.

Ecommerce websites should cater for certain things:-

1. Customer service

2. Convenience

3. Customer satisfaction

If you are a person who is responsible for the website design then you should take care of certain things:-

1. Websites related to ecommerce are visited by many people and normally these people do not have much time. Therefore, you should keep the design simple. Also, ensure that your website is not so heavy that it takes lot of time to open. Customers do not have so much time at their hand.

2. The text in your website should be legible and clear.

3. Customers should reach the desired product in minimum possible time. Make sure there are no broken links or that the customers need to click many links before they can reach the product.

4. You should select very clear pictures and images of products to paste on your website. Hazy images would not help the customers at all.

5. Try that pop up messages are not included in your website as the customers normally do not like it.

6. Last of all you must give good customer service by providing help desks online, where the customers can refer to in case of any query or problem.

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