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How To Convert At Least 30% of Your Newsletter Subscribers into Paying Customers |
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| Date Added: July 05, 2004 11:59:38 PM | |
| Author: Shane Kukec | |
| Category: Publishing & Website Content: Newsletters | |
Well I'm here to tell you that it can be done ONLY by using a systematic approach to converting your list. How is this done, and is it difficult you ask? Well if done correctly, it's possible you may even convert more than 30 percent. Using the traditional permisssions email marketing strategies that most internet marketers use simply isn't good enough anymore. People are getting pitched to for products that they're not even interested in eventually they become decensitized to the offer. Yes, SPAM has hurt the email marketing industry but it hasn't killed it...it's simply forced some of us to develop alternative strategies to be successful. In order to be successful, you simply need to create highly targeted sublists and then pitch them an offer they cannot refuse. Now, at this point you may be thinking it's very difficult, however; it's not, so let me show you exactly how you should do it. Example: Let's assume that my ideal leads/market are stock market traders/investors. He're how I would set it up. I would create a optin-page offering someone a unique and FRE~E ecourse or report which the website visitor needs to subscribe to receive. Now, asking them for an email address and first name IS NOT GOOD ENOUGH anymore, and this is where most marketers get it wrong. You need more information to know exactly who they are and what they're interested in. In this example, I would ask for the first name, email address, Trading Experience (drop down selection list which includes ""beginner"", ""intermediate"" and ""advanced"" then, what do you trade (drop down list ""Stock"", ""Futures"",""Forex"") and Trading Style(drop down list ""Swing"", ""Day"",""investor""). by having them provide this info to you before subscribing you have now created a pre-qualified, laser targetted subscriber database list. You know exactly who they are and what they would be interested in and that's invaluable information when you're trying to sell them a product. If you're trying to sell them a Swing Trading producut for beginners, let's say for example, you know exactly which subscribers on your list would be interested in your offer. When you go to send an email to that list, provided that you're using a good autoresponder system, you can query your list and find only the people that fit that description and then send them an email with your offer....and since you've captured their email adress you can do this over and over and over again. You conversion with skyrocket!..particularly if you first cultivate a good relationship with that list by providing good quality content/information which is very important, in other words, don't try to sell to them immediately, first offer them quality information and PLEASE, when you recommend a product, make sure you've tried it yourself before recommending it. To me, anyone that recommends a product they haven't tried themselves is unethical, so don't do this. Be helpful and honest to your subscribers and they'll reward you for it. As I already mentioned, your conversion percentage will increase dramatically simply by pre-qualifying and cultivating your subscriber before offering a product to them, however; if you really want to absolutely skyrocket your conversion you have to structure your product offer to subscribers using a a very unique and systematic approach which I've perfected over the last couple of years... ..and these are the same advanced conversion strategies I talk about in my in my coaching program over at www.intelligentmarketer.com where I'll show you how to launch a product with the force of an atom bomb and make 30 times more sales than you normally would. About The Author Shane Kukec is a Corporate President, Trainer and Publisher of a popular newsletter ""The Intelligent Marketer"" at http://www.theintelligentmarketer.com where he shows people how to generate a substantial income using simple and very powerful marketing strategies. Shane's also the developer of 2 revolutionary new products guaranteed to help explode any business quickly and easily: (www.jvmining.com) (www.videoaudiogenerator.com). You can reprint this article for free on your site or newsletter but the entire article, resource box and live links must remain intact. RELATED ARTICLES & TUTORIALS
An email newsletter is probably the most effective way to communicate with your target audience. One of the main considerations before you create and deliver an email newsletter is what format to use: HTML or Text. A Newsletter Publisher's Main Task: Packaging Value Content The main task of a newsletter publisher is to select and package quality content of direct, practical relevance to its specific readership audience. 4 Secrets to an Effective E-Newsletter ""Around 65 percent of marketers say they plan to increase their use of email newsletters."" Source: Intermarket Group What A Newsletter Can Do For Your Business Newsletters are often thought of as easy, do-it-yourself communications projects. The reality is different…and that can be discouraging. Why Your Newsletter Must Get A Personality Today! Newsletters are becoming ever more popular. Not surprising – since all editors know that they are a tried and tested method for both disseminating information and subtly (and quite frequently blatantly) promoting any product or service. In short, newslett |
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