RSS is short for Really Simple Syndication. It is part of the XML family that is used for syndicating information. Put simply RSS allows one web site to share information with another web site.

As a web site publisher, RSS offers a way for them to publish their information on many web sites, which in turns increases their reach on the Internet and the amount of traffic they receive to their web site. They also receive more one way links back to their web site. These benefits result in an increase in their search engine ranking.

As a web site owner, RSS allows them to receive up to date links to information on a regular basis that runs on auto pilot. When the publishing site is updated, their web site is also updated.

The result of this is that their web site is updated more regularly which also increases their search engine ranking.

The other benefit the web site owner receives from using RSS is that their information remains ""fresh"" which encourages their visitors to return on a regular basis.

However, the web site owner does not receive the complete articles, instead, they receive a feed that contains a title, a brief description and a link to the article that resides on the publishers web site.

The main disadvantage to the web site owner is that they trade off traffic for content, as their visitors need to visit the publishers web site to read the complete article.

But, this is a minor disadvantage considering all the benefits that RSS offers the web site owner.

The web site owner will need to install some software in order for them to receive RSS Feeds.

This software ranges from commercial packages the web site owner can purchase all the way down to freeware. Before purchasing any software you should research the different software packages that are available to ensure you get the software that is most suited to your requirements.

Fortunately, setting up an RSS feed is relatively straightforward and should only take a couple of hours at the most, and, once RSS is set up their is very little maintenance (if any) required.

If you are a web site owner, you should consider the power of RSS and what it can offer you and your web site.


About The Author


Bernie Wiemers has been working in the information technology industry for the past 19 years and has been on the internet since it was available in Australia.

Bernie runs the website www.money-site-builder.com which is devoted to teaching you how you can make money online.

Are you interested in learning more about RSS? Visit www.money-site-builder.com and view a free video tutorial on how you can install an RSS feed on your web site for free!

Monitoring RSS Feeds

Measuring and tracking RSS while a fairly simple concept, is really anything but. Unlike websites, RSS have the added caveat of potential syndication, making accurate tracking a challenge to anyone but the extremely tech savvy.

Blogging And RSS: Predictions For 2006

What's in store for us in 2006? Inspired by Google's poor search relevancy and making friends with Wall Street rather than its users, disaffection is growing apace and surfers are switching their loyalties to Yahoo and MSN. Conspiracy theorists believe th

Is Permission Email Marketing In Trouble... And Is RSS The Answer?

""Permission Email Marketing"", the only way to market your business via Email without getting yourself into trouble and giving you the ability to stay in touch and build a ongoing relationship with your customers and/or subscribers.

RSS is Not Only for Blogs

Contrary to popular opinion, RSS is not only good for delivering content from your blog, although blogs are what made RSS so popular.

8 Top Ways To Promote Your RSS/XMLl Feed For Maximum Exposure

RSS(Real Simple Syndication) is the new technology on the block and is taking the Internet by storm as Internet marketers are hurrying to incorporate this new form of communication and technology into there existing online businesses to Maximize there exp