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Email Marketing Campaigns Done Right |
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| Date Added: December 05, 2004 11:59:38 PM | |
| Author: Kit Elliott | |
| Category: Website Marketing: E-Mail Marketing | |
Email marketing campaigns can be very profitable if done right. However, with the advent of spam filters and the amount of email advertising received by people each day, email advertisement has become more of a challenge. There is still one avenue for email advertisement that seems to be stable and seems to provide sellers with good numbers of return visitors. On your website, you should always have an opt-in form. Your visitors should have the option to sign up for your newsletter, new product information, eCourses, articles, etc. Aweber is a service that provides an email marketing service that you can run on autopilot. Big name marketers use this service to generate tons of leads and sales. You set up the autoresponder system one time, and emails are sent to your customers on a regular basis. Aweber says that a visitor to your site usually sees a product or service FIVE times before committing to a sale. By sending email reminders about your products and services, you can get visitors to return to your site to browse and buy! Send emails to these visitors every week or two and include information on these updates to keep these visitors coming back to your site. Sending mass emails to random people throughout the internet is not beneficial to anyone involved, but sending emails to your customers is very important for good customer service. It’s very easy to determine what is over the line. By now, we have heard about jail sentences for spammers. About The Author Kit Elliott is the author of The Traffic Toolchest. His ethical approach to marketing makes him one of the top experts in his field. You can now download The Traffic Toolchest for free at http://www.thetraffictoolchest.com. Entrepreneurs looking to take their internet business to the next level can sit in on his million dollar round table at http://www.zmillion.com. RELATED ARTICLES & TUTORIALS
Chances are if people haven't requested to receive an email from you then you are wasting time. Email Marketing Lesson: RSS Feed Marketing Is Coming To A Browser Near You Everywhere you look these days people are talking about RSS Feeds. Now the stakes are even higher because traditional ‘Email Marketing’ messages via RSS Feeds are coming to a customizable webpage or browser near you. Email Marketing Error 101: I Got An Email From My Hero, And Was I Ever Disappointed It all started when I ended up on the website of one of my heroes. He said he had a Blog so I assumed he was telling the truth. Since he only had posted the name of the Blog, without a link, I emailed him to ask him where this supposed Blog was. Email Marketing Lesson: How To Build An Email List, Part Two of Two Today I'll let you know what the concept of unjoining means and how it will get you in trouble with your customers. Email Marketing Lesson: One of the Seven Deadly Sins That Will Sabotage Your Email Newsletter As I was looking around the Internet this week I was reminded of something that I have seen so many email marketers miss. It's so simple I can't believe anybody does it, but everyday I open my inbox, I see it dozens of times. |
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