Electronic commerce (Ecommerce) is amongst the most important aspects of the internet, which enables people to exchange products and services instantly without any barrier of distance or time. This article throws light on the legal issues and implications

When using email marketing to sell a product or service you can’t just start selling to your readers in the first email. The reason is the odds of the reader knowing who you are or what you are all about are pretty low, even if they subscribed to your new

One of the great benefits of email marketing is that it delivers measurable metrics. To run a successful email marketing campaign, you need to monitor and understand email statistics such as Open Rate, Click-Through Rate (CTR), Bounce Back rate etc. Under

We often talk with companies who aspire to reach many of the same goals we've achieved with email - regular communications, and enhanced relationships. Amazingly, many of these companies are considerably larger than us - but yet object on the grounds that

Email marketing is getting tougher everyday. Due to the result of blatent SPAM techniques, email markting has been given a bad name. It has such a bad name that the US legistration has passed CAN/SPAM laws against it.

If your email campaigns only talk about what YOU think and nothing about the subscriber, no personal touches, guess what? Your subscribers will get tired very soon of reading your emails. Many will unsubscribe and forget about your products. You wouldn't

Email marketing is a cheap, efficient way to spread the word about a product or service. While a large number of companies have started to embrace email marketing as a key weapon in their promotional efforts, very few do it the right way. Here are some ti

I moved into a new office recently and was unpacking when I realized I was fading fast and needed a caffeine fix. Seems my Starbucks cappuccino machine had gotten lost with the movers. I panicked.

A few months ago I started getting a bunch of junk Spam messages. All the messages had the same subject line. Thinking that the emails were hocking cheap Ritalin, I left them in my Spam filter and continued with my daily tasks. Besides, my ADHD was under

I was reading a management development article the other day and learned that if I wanted to succeed, I should look to persons who have succeeded before me, and do what they did. Seemed easy enough. I just needed to identify some marketing geniuses and I