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Top 5 Tips For Effective Email Marketing
Author: Robert Burko

Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. But e-mail marketing is becoming much more than just a tool for spamme

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What Is Wrong With Email Marketing?
Author: Peter Dobler

If you are active on the web promoting your products, affiliate programs or services, you probably sense where I’m going with the title of my article. We all put a lot of effort into our internet business. We all have the same hopes and dreams about where

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Email Marketing 101: Did Your Email Message Grab My Attention
Author: Joan Pasay

I have an interesting morning work routine. It’s sort of like a game really. I call it - “which Email Marketing messages will I read today and which Email Marketing messages will I delete without reading?”

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Email Marketing Lesson: RSS Feed Marketing Is Coming To A Browser Near You
Author: Joan Pasay

Everywhere you look these days people are talking about RSS Feeds. Now the stakes are even higher because traditional ‘Email Marketing’ messages via RSS Feeds are coming to a customizable webpage or browser near you.

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Email Marketing Manners 101: Clearing Your Inbox By Forwarding Email Messages To Someone Else
Author: Joan Pasay

This week I received an email message entitled to Stephen. Since my name isn’t Stephen, and I am not even a guy, it got my attention. Seems that a well-meaning customer service rep at a company I deal with decided that the way to answer my help request wa

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Dos and Don’ts in Email Marketing to Increase Your Income Online
Author: E K Gann

Whether you send an email to one person or to a million people the cost is typically the same. It is an extremely effective tool for communicating with prospects and customers.

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Email Marketing Lesson: The Easiest Way To Make Your Email Newsletters Effective
Author: Joan Pasay

If you grasp today's lesson with clarity and apply the principles to your future Email Marketing campaigns I know you will not only be sporting a spring in your step but your wallet will need to be expanded as well. Oh, and I almost forgot, mastering thes

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Email Marketing 101: I Think Your Form Just Ate My Email Address
Author: Joan Pasay

I signed up for an e-newsletter today - at least I hope that is what happened. I am actually not entirely sure. I was going about my day and thought I would go to the website of one of the major political parties in Canada and signup for their e-newslette

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Email Marketing Lesson: Privacy Policies and Email Marketing
Author: Joan Pasay

For those of you who know me you’ve gotten the message that I am passionate about customer privacy. What kind of an Email Marketer would I be if I wasn’t?

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Email Marketing Lesson: Starbucks, A Sexy Lady, And My Search For The Ezine
Author: Joan Pasay

Still half asleep, and hopped up on my third cup of coffee, my mind raced to try to figure out what he was talking about. I remained silent and sent my best early morning grin the way of the self-declared ezine-ite and knew I had a task for later.

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Email Marketing Manners 101: The Case Of The Duplicate Freaky Email Marketing Message
Author: Joan Pasay

The other day a friend of mine received a rather strange Email Marketing message. What made it even more odd was that this was the second time he had received the identical type of message in just a few weeks.

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Email Marketing Lesson: How To Stop Being A Bore With Your Email Marketing Messages
Author: Joan Pasay

Let's make sure we understand what constitutes a boring Email message. 1.Boring Email Marketing messages don't keep your customer's attention. 2.Often, boring Email Marketing messages don't get read. 3.More often, boring Email Marketing messages get

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Email Marketing Lesson: One of the Seven Deadly Sins That Will Sabotage Your Email Newsletter
Author: Joan Pasay

As I was looking around the Internet this week I was reminded of something that I have seen so many email marketers miss. It's so simple I can't believe anybody does it, but everyday I open my inbox, I see it dozens of times.

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Email Marketing Lesson: How To Cure Email Marketing Irregularity and Constipation
Author: Joan Pasay

About six months ago, I went for my yearly visit to Dr. E. Newsletter. He poked and prodded and checked to make sure everything was working as it should, then he sat down on his little stool, looked me straight in the eyes and asked:

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Email Marketing Advice: That FROM Field Can Really Sting You In The Butt
Author: Joan Pasay

It sure is a big responsibility to be in charge of the company Email Newsletter. Once a week you, and only you, are responsible to carefully craft an email marketing message and get it out to all of your sacred e-newsletter subscribers.

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Email Marketing Lesson: How To Build An Email List, Part One of Two
Author: Joan Pasay

So why do so many people cry and pull their hair out when it comes to building an email list? It's really simple - they don't know how to do it.

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Email Marketing Lesson: How To Build An Email List, Part Two of Two
Author: Joan Pasay

Today I'll let you know what the concept of unjoining means and how it will get you in trouble with your customers.

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Email Marketing Error 101: I Got An Email From My Hero, And Was I Ever Disappointed
Author: Joan Pasay

It all started when I ended up on the website of one of my heroes. He said he had a Blog so I assumed he was telling the truth. Since he only had posted the name of the Blog, without a link, I emailed him to ask him where this supposed Blog was.

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Email Marketing 2005…Do’s & Don’ts
Author: Dan Farrell

Make sure all your email recipients are opt in or double opt in. This means that they have subscribed to your ezine, newsletter, report or e-course.

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Top Ten Email Marketing Mistakes made by Small Businesses
Author: Vinai Prakash

Email marketing isn't complex or new. Yet we see the same mistakes being made over and over by the marketing executives, sales professionals and owners of small businesses

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